鈥淕rowing Tomorrow reflects the investments we鈥檙e making today in American manufacturing and jobs.鈥�
鈥� David Waterfield, President and CEO of 91视频.
Growing
91视频 Tomorrow,
Today.
For more than 150 years, the Reynolds American organization has been an enduring part of American industry and North Carolina鈥檚 cultural landscape. Our mission is clear: to transition adult smokers away from combustible cigarettes to innovative smokeless products. Today, we鈥檙e investing in U.S. manufacturing, expanding the organization鈥檚 smokeless portfolio, and delivering sustained performance backed by science and innovation, creating long-term value for our stakeholders and communities.
How Does a 150-year-old Organization Keep Growing?
Growing Performance
Reynolds is committed to transitioning adult smokers to innovative smokeless products, delivering sustained results, and meeting changing preferences among nearly 30 million adult smokers in the U.S. To support this transformation, our organization recently invested $200 million in North Carolina manufacturing.
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Growing Responsibly
Integrity guides everything we do. Reynolds is committed to preventing underage access to tobacco and nicotine products and responsibly marketing to adult tobacco and nicotine consumers. We work collaboratively with regulators, policymakers, and retail partners to ensure tobacco products remain out of the hands of minors, advocating for evidence-based regulation and transparent collaboration.
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Growing Careers
We empower our employees to responsibly deliver today and shape tomorrow through specialized training and development. Our collaboration, for example, with Forsyth Technical Community College on the Future-Ready Workforce Alliance prepares the next generation of production workers with the skills needed to succeed and innovate. We are committed to workforce readiness, creating pathways for advancement and long-term career growth. With major manufacturing hubs in Winston-Salem, North Carolina, and Clarksville, Tennessee, our organization has added over 1,000 new roles since 2024.
Growing Innovation
Our mission to transition adult smokers to innovative smokeless products is supported by more than 400 scientists in Winston-Salem and an annual R&D investment of approximately $100 million, with over 85% focused on smokeless categories. We are dedicated to developing evidence-based, science-led solutions that prioritize innovative smokeless products and adult tobacco consumer product choice, reinforcing our commitment to innovation.
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Growing Community
Reynolds strengthens communities through job creation, partnerships, employee volunteering, and philanthropy. For 150 years, the organization has been a cornerstone of economic strength in the Winston-Salem, NC area, creating well-paying jobs that sustain families across generations. Our commitment to community and charitable giving includes $7 million in annual philanthropic and educational investments and more than $120 million given to nonprofits since 2008. Through partnerships with farmers, universities, and local organizations, we are dedicated to growing the places where we live and work.
Let’s Grow